The Future Of Ai In Performance Marketing
The Future Of Ai In Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to improve their data collection processes. While it needs much more technical knowledge than routine GTM and might present extra expenses, it can cause better precision and even more reliable data
Pixel monitoring makes use of a piece of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with changing browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.
Server-side monitoring is a more secure option that helps to bypass these limitations, as it's packed from your own domain and treated as first-party code, implying it's less likely to be impacted by advertisement blockers or various other safety procedures. This supplies extra exact information and an extra full photo of individual journeys across channels.
Additionally, this type of tracking allows companies to track conversions outside of the web site, such as call and in-store sees, which can be hard for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to adhere to different data laws. It's also a whole lot much less at risk to fraudulence, as it's more difficult for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side tracking allows businesses to accumulate and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause data collection interruptions and inaccurate outcomes. Server-side monitoring allows businesses to bypass these constraints and give precise, consistent data that is much less prone to interference.
This type of monitoring likewise allows businesses to track conversions that happen outside of the site, like call and in-store purchases. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking enables organizations to control data hauls before it gets to 3rd party endpoints, improving security and personal privacy. This is particularly important as various browsers and systems progressively change exactly how they deal with cookies. As an example, in iOS 14, Safari will only provide first-party cookie data and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of directions that informs your site's web server what events to videotape. This data is after that sent to analytics devices like Google Analytics and Facebook Business. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate approach that utilizes a tiny piece of code on your web page to collect information from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the website's own web server, bypassing web browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it real-time bidding (RTB) software reduces the range of information management and provides companies much more control over transmission, making it usually much more dependable. Consequently, it's much less prone to data obstacles caused by things like a damaged link or an active ad blocker being mounted.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information in the same way that you would with pixels or a cookie, yet this is then passed directly to your advertising and marketing devices on the server. This enables you to have even more exact data and assists make certain compliance with privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations enforced by internet browsers and ad blockers.